The beginning
of something

FIABLE. was born of a fairly simple desire: to design digital products as a whole, without having to artificially separate strategic thinking, aesthetic direction and technical development.

I have always been drawn to projects that require bringing several disciplines together, understanding a need as much as the means to meet it and paying particular attention to the way an idea becomes something people can actually use.

My path did not lead me directly to creating a technology laboratory.

After business school and a specialization in software development in New York, I devoted ten years to the music industry, in roles that combined strategy, project support and creation.

It was by coming back to development two years ago, through my own experiments, that I rediscovered the very particular pleasure of building a product, of starting from a still-vague idea and gradually giving it a form, a way of working and an identity.

In the meantime, the tools had changed.

Artificial intelligence now held a new place in development work, with the possibility of exploring solutions faster, producing certain components in less time and making ambitions accessible that would previously have required far greater resources.

I saw it as an opportunity to bring my different experiences together in a single practice.

Little by little, that practice became FIABLE.

It would be tempting to sum up the current transformation of development as a question of speed.

It is true that artificial intelligence tools now make it possible to accomplish certain tasks in timeframes that would have seemed hard to imagine a few years ago, but this acceleration does not make the essential questions disappear.

What should the product be for? Who are we building it for? How will its different features work together? What data will it have to process? What will happen when an operation fails, when a user does something unexpected or when part of the system needs to evolve?

These questions do not become less important because code can be produced faster.

They may well become more so.

That is precisely what interests me in AI-assisted development: the possibility of devoting more time to design, to choices, to the coherence of the result and to everything that distinguishes a truly usable product from a convincing demonstration.

At FIABLE., AI supports the work, but it replaces neither the understanding of systems nor responsibility for decisions.

I want to build products with a strong visual identity, polished interfaces and a pleasant experience, without ever considering that this surface quality could make up for inadequate functioning.

What the user sees and what they do not see deserve the same attention.

Even before presenting the laboratory to clients, I had started developing my own projects.

They explore different worlds, but all respond to a curiosity or a need that I wanted to turn into something concrete.

LAIYER focuses on AI-assisted visual creation and more particularly on the possibility of regaining flexibility when editing generated images.

Madame de PompIAdour explores the links between artificial intelligence, political information and the consultation of documentary sources, with the ambition of making it easier to examine information without taking the place of the judgment of those who consult it.

Radar, finally, accompanies the discovery of vinyl releases, in a musical world to which I remain deeply attached.

These three projects are nothing alike and that is also what interests me.

They make it possible to explore different ways of designing, solving problems and building experiences that each have their own language.

They are also an important part of the life of the laboratory: a space in which to experiment, learn and test ideas against the realities of development.

FIABLE. begins with a deliberately independent organization.

Today I handle the design and development of products myself, from the first reflections to the technical decisions and their implementation.

This continuity allows me to keep an overall vision, to bring the different dimensions of a project into dialogue and to take personal responsibility for what is built.

It also allows me to develop working methods that I hope, in time, to be able to pass on.

Because while FIABLE. begins around my own practice, my ambition is not to build a laboratory whose operation would forever depend on a single person.

I would like to gradually bring together curious, creative and technically demanding women, able to learn, share their knowledge and bring their own perspectives to the laboratory's projects.

But that still belongs to the future.

For now, it is about building, documenting what works, understanding what deserves to be improved and gradually giving this ambition solid foundations.

This site presents the laboratory, its method, its convictions and the services it offers.

The journal will have another role.

I would like to make it a space for sharing some of the reflections that come out of daily work, the questions that arise during development, the tools worth examining and the experiments that help us better understand the possibilities, but also the limits, of the technologies we use.

It will not be about commenting on every new announcement concerning artificial intelligence, nor about trying to keep up a publishing pace for the mere pleasure of publishing.

Some notes will be technical, others more personal; some will start from a very specific problem, others from a reflection on the way tools are transforming our relationship with creation.

This journal will evolve with the laboratory, as projects and questions worth pausing on come along.

There will probably be successes, hesitations, changes of direction and unexpected discoveries, because building something also means accepting that you do not know everything when you start.

There is still a lot to imagine, develop and learn.

But the laboratory now has a name, a website, products, a method and a direction.

This is not the outcome of a project perfectly defined in advance; it is the beginning of an activity that I want to build with high standards, curiosity and independence, giving as much importance to the quality of what we make as to the way we make it.

Welcome to FIABLE.

The founder of FIABLE.